Seb Coe unveils $10m ‘ultimate championships’ to be athletics’ answer to the Super Bowl
A new “ultimate championship” of athletics has been launched with a record-breaking $10 million (£7.86 million) prize pot that Sebastian Coe hopes will be comparable to iconic sporting occasions like Wimbledon, the Masters and the Super Bowl. To be held biennially, the new World Athletics Ultimate Championship will begin in Budapest in Sep 2026 when 400 of the greatest track and field ...
Seb Coe unveils $10m ‘ultimate championships’ to be athletics’ answer to the Super Bowl
Seb Coe believes Ultimate Championships will be an attractive television spectacle for athletics to promote Credit: Getty Images/Ash Donelon A new “ultimate championship” of athletics has been ...
World Athletics launches new ‘Ultimate Championship’ with record $10m prize pot
World Athletics launches new ‘Ultimate Championship’ with record $10m prize pot - The new event will feature the ‘best of the best’ and be held every other year from 2026
$10m prize pot on offer for ‘best of the best’, like Rhasidat Adeleke, at new athletics’ Ultimate Championship
World Athletics is set to distribute the biggest prize pot in the sport's history, $10 million, at its new 'Ultimate Championship' launching in September 2026. The governing body on Monday shared details about what is set to be a biennial event aimed at attracting television audiences and younger fans.
The Telegraph on MSN9d
Seb Coe warns Olympic drug cheats they will not sleep easy
Sebastian Coe said he does not believe the Paris Olympic Games this summer will be drug free. Appearing at the Hay Festival ...
Irish Examiner8d
Coe warns potential drug cheats at Olympics that they ‘will not sleep easily’
Sebastian Coe has admitted the Paris Olympics this summer will not be drug-free, but his fervent hope is that they will be ...
Inside The Games9d
Sebastian Coe warns against drug cheats at Paris Olympics
World Athletics President Sebastian Coe has warned athletes who try to cheat by using performance-enhancing drugs that they ...
Track & Field News3d
Budapest ’26 — WA’s All-New Ultimate Champs
WORLD ATHLETICS has unveiled plans for “a new global championship for the sport” that will be staged for the first... Read ...
Daily Express1mon
Seb Coe tips athletics Netflix series to blow up like F1 as Usain Bolt heir emerges
Sebastian Coe believes Netflix is about to do for his sport what it did for F1, golf and tennis, by spreading the athletics gospel worldwide. With 80 days left before the Paris Olympics ...
BBC3mon
Kelvin Kiptum: Lord Coe says Kenyan 'would have broken' two-hour marathon mark
World Athletics president Lord Sebastian Coe has said. The Kenyan, the world record holder over 26.2 miles (42km), died aged 24 on 11 February and his funeral was held in his home village on Friday.
Tribune2421mon
Lord Sebastian Coe pleased with World Relays
WORLD Athletics president Lord Sebastian Coe felt that they made the right decision in bringing the World Relays back to the Bahamas where it gave birth at the Thomas A. Robinson National Stadium ...
朝日新聞社4mon
Tokyo prepares for 2025 track and field worlds in stadium built for pandemic-delayed Tokyo Olympics
“We are all looking forward to being here in Tokyo in a year’s time to celebrate a world championships in a stadium — on this occasion — with spectators,” Sebastian Coe, the president of ...
Inside The Games9d
Sebastian Coe warns against drug cheats at Paris Olympics
World Athletics President Sebastian Coe has warned athletes who try to cheat by using performance-enhancing drugs that they will not sleep well and will be closely monitored using the latest ...
World Athletics Launches New Biennial Championship
World Athletics on Monday launched a new three-day global championship starting in 2026 in Budapest to attempt to ensure ...