McDonald's has lost its Big Mac trademark in the European Union in favor of Irish ... as we have done for decades.” From news ...

The court ultimately found the evidence was not sufficient to prove McDonald's had used the contested trademark enough in ...

McDonalds lost its Big Mac trademark in the EU after the court sided with Irish competitor Supermac. The ruling opens doors ...

McDonald's loses EU trademark dispute for Big Mac to Irish rival Supermac’s, in a landmark court decision impacting fast food ...

MCDONALD’S has been stripped of its exclusive “Big Mac” trademark for chicken burgers sold in Europe following a legal battle ...

A top European Union court said Wednesday that McDonald's has lost its Big Mac trademark in the 27-nation bloc, ruling in ...

SUPERMAC’S boss Pat McDonagh has told how he is relishing the moment after giving fast food giant McDonald’s a big whack in a ...

Erlinger acknowledged that he and many franchisees were frustrated by a post on X last summer about a Big Mac meal in ...

Irish fast food chain Supermac's has won a legal challenge over use of the term 'Big Mac' for chicken products in Europe ...

The General Court of the European Court of Justice has upheld a complaint by the Irish fast-food company Supermac's against ...

McDonald's is under fire for just that, and it's not the first time. Back in December 2023, a video went viral on TikTok ...

Luxembourg-based General Court ruled that McDonald's could not claim protection for the chicken version of its iconic burger, ...