Under an announcement tweet from EuroFoot, KSI replied with a subtle dig, simply commenting "Looks familiar…" It's clear that some fans agreed, with one writing "They copied Prime's design and pasted it in Chat GPT 4.0. It gave them Mas +," while another added "Lawsuit incoming."

S occer star Lionel Messi is partnering with White Claw's parent company to release a new sports drink. The hydration beverage is expected to rival the likes of Gatorade, Prime and BodyArmor.

KSI has had his say on social media after Lionel Messi has been accused of "ripping off" Prime as he launched his own rival drink called Mas+. Messi announced the new brand on June 4 and the names of the flavours have a Messi-esque spin on them,

Lionel Messi ventures into the beverage industry with Mas+ energy drink launch, drawing comparisons to Prime. Despite similarities, Mas+ boasts unique nutritional content. KSI acknowledges Messi's status as the "G.