Not long after reports surfaced of an eight year, $28 million deal with Nike, Wilson Sporting Goods Co. announced it has entered into a multiyear partnership with WNBA star Caitlin Clark.

Nike might be the most sought-after athlete endorsement, but Gatorade is also near the top of the list. The sports drink company joined the sportswear giant in signing Clark to an NIL deal back in December, a few months into what would become her final college season.

Clark's On3 NIL valuation was estimated at $3.4 million at the end of her college career in April. But an exact figure is tough to gauge, considering her popularity — and her endorsement deals — are on the rise in her WNBA rookie season.