Many pro-Israel images started being shared on social media after the “all eyes on Rafah” image went viral, according to NBC News. As is common among AI-generated content, these posts often have repeated or blurred visual features. Some people who posted the images admitted to using AI to make them.

There have been plenty of shocking images, shareable graphics and heartbreaking stories of the conflict shared to social media. So why has this particular image gone viral?

The image, with over 50 million shares, is considered the most viral ever AI-generated photo. Tracing the image’s history has revealed a rift over its true creator.