L’Occitane en Provence has launched a new virtual experience showcasing its range of summer fragrances. In partnership with ...

AI, particularly generative AI, has taken the marketing world by storm, and been met in equal measure by massive amounts of ...

Verizon has launched an augmented reality (AR) retail activation allowing customers to live in the world of Bridgerton.

Transport for London (TfL) has launched a new fully integrated campaign to encourage Londoners to cycle. In partnership with creative agencies VCCP London and Wavemaker UK, the campaign will appear on ...

OpenAI has launched a new “historic” multi-year partnership with media giant News Corp. As part of the deal, the AI giant will have access to current and archived content from publications including ...

Telefónica has extended its partnership with Google Cloud by an extra three years in a bid to accelerate its cloud adoption and explore AI-powered innovations and data services.

Adaptive streaming specialist SeenThis has contributed its data to and published its ad formats in the Scope3 collaborative ...

Former Sky UK chief, Stephen van Rooyen, has been appointed as the new CEO of Vodafone and Liberty Global's joint venture, VodafoneZiggo.

Vodafone's Media Lead Vanisha Vaghela has highlighted the company's approach to adapting to the post-cookie era by leveraging AI for more "precise and effective" measurement strategies.

BT has been fined £2.8 million after EE and Plusnet after failing to provide over a million customers clear contract information before signing up to a new deal.

Metaverse studio, Karta, has announced five new hires from brands including Tommy Hilfiger, Epic Games and Emperia.

Nearly half (42%) of channel resellers see cyber-security as a top concern, new research has revealed. According to a new report by BT Wholesale, managing risk is an overarching concern, among which ...