In a recent campaign, game development company Stillfront Group partnered with user acquisition company Gamelight to scale ...

YouTube has become the latest company to launch mobile games outside the App Store, introducing “Playables” within the YouTube app. Playables offers free games accessible on the YouTube website or via ...

Social media giant Pinterest has appointed Beth Horn to the position of Managing Director of the UK. Horn joins the company on 24 June 2024 and will the social media giant further help local brands ...

Snap has launched a first-of-its-kind partnership with Dentsu to advance the creative agency's capabilities in artificial intelligence (AI), augmented reality (AR), and performance advertising.

Klarna has revealed has cut its sales and marketing spend by 11% in Q1 this year, despite increasing the number of campaigns.

L’Occitane en Provence has launched a new virtual experience showcasing its range of summer fragrances. In partnership with ...

AI, particularly generative AI, has taken the marketing world by storm, and been met in equal measure by massive amounts of ...

Verizon has launched an augmented reality (AR) retail activation allowing customers to live in the world of Bridgerton.

Transport for London (TfL) has launched a new fully integrated campaign to encourage Londoners to cycle. In partnership with creative agencies VCCP London and Wavemaker UK, the campaign will appear on ...

OpenAI has launched a new “historic” multi-year partnership with media giant News Corp. As part of the deal, the AI giant will have access to current and archived content from publications including ...

Vodafone's Media Lead Vanisha Vaghela has highlighted the company's approach to adapting to the post-cookie era by leveraging AI for more "precise and effective" measurement strategies.

Adaptive streaming specialist SeenThis has contributed its data to and published its ad formats in the Scope3 collaborative ...