What do doughnuts and TV commercials have in common? Too much of either can be a bad thing. Brands trying to capitalize on ...

The advertising industry’s shift from last-click attribution to multi-touch attribution (MTA) initially promised a deeper ...

Apple's SKAdNetwork was supposed to be a viable measurement alternative, but the latest version, SKAN 4.0, looks like a ...

Inspire Brands, the fast-food franchise that owns popular chains such as Dunkin’, Sonic and Arby’s, is rewriting parts of its ...

Unfortunately, we seem stuck with our longtime measurement standards, like the trusty old CPM and ROAS. But for change to ...

Welcome back to the AdExchanger Commerce Media Newsletter. Thanks for reading! This week, we’re examining the challenges ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Laptop fans can rest a little easier. A network of well-known MFA sites operated by Perion-owned Content IQ have been taken ...

Ampla, a debt lending service that specializes in the DTC economy, is looking for a suitor and has frozen accounts for some ...

Zeev Neumeier, founder of Inscape Data, is launching a new venture called GraySwan to address CTV revenue optimization.

Signal loss is real, but don’t write an elegy for DMPs just yet, says Andy Monfried, CEO and founder of Lotame, which turned ...

Brew doesn't plan on changing its focus on direct advertising under new CCO Sara Badler, a longtime programmatic advertising ...