NVIDIA, the computing company behind GPU chips that are emerging as critical infrastructure for the running of artificial intelligence software, has posted another huge quarter with 262% year-on-year ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

This report summarizes brands’ outlook towards retail media investment based on its perceived returns published in a report by Criteo. Retail media ads are helping some brands get new customers, while ...

Insights from WARC Media’s latest global social media ad investment forecasts. Social media is now the largest channel worldwide by ad investment, having seized the crown from paid search, according ...

Included is a strategic evaluation with key facts about the Swiss company, competitive positioning against comparative brands, and assessment of its position in the food market. Brand opportunities ...

Brach's, a confectionery brand, introduced new, refreshed packaging with a modernized logo and new characters, showcasing sweet moments of Valentine's Day, Easter, Halloween and Christmas, to ...

02:13 – Diageo’s growth in the last few years.03:54 – How Diageo brands pivoted.05:07 – Evolutions of the customer journey.09:11 – Data priorities for Diageo.11:33 – Value added experience ...

Ichnusa, a brand of beer, ran a two-step campaign in Italy, battling stereotypes about Sardinians through advertisements and launching environmental initiatives around Sardinia, to extend the reach of ...

With a 185-year brand history, Knorr is an institution when it comes to taste: with 93 per cent brand awareness, almost everyone in Germany knows the brand. Despite being a recognized brand, it has ...

Philadelphia cream cheese has been the category leader since its inception. But in the last year, it was under threat. A rising inflation meant Millennials and Gen-z had a lower ...

Nordic Leisure Travel Group encouraged Scandinavians to book holidays through the brand by announcing its Dogcation campaign in Scandinavia, where pet owners could enter a competition to win an ...

Included is a strategic evaluation with key facts about the Swiss company, competitive positioning against comparative brands, and assessment of its position in the food market. Brand opportunities ...