This report looks at trends in four areas that are having a profound impact on the future of this dynamic, complex and hyper-competitive space. AI is revolutionizing CPG marketing by enabling ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

NVIDIA, the computing company behind GPU chips that are emerging as critical infrastructure for the running of artificial intelligence software, has posted another huge quarter with 262% year-on-year ...

Dove, a personal care brand, challenged the hyper-critical beauty culture impacting teenage girls in India with its Stop the Beauty Test campaign which provoked conversation and triggered action for ...

Marketers have become accustomed to thinking about advertising spend according to the two broad buckets of brand-building channels (that build long-term brand equity) and performance-led activation ...

Android launched a mock Apple product, iPager, in the US to correct the false and pervasive cultural narrative surrounding the smartphone manufacturer, shift engrained perceptions, and call on Apple ...

Kids are taking more interest in the world around them and becoming more conscious consumers as 63% of 6–9 year olds find equality important and 64% of younger teens place an importance on ...

Insights from WARC Media’s latest global social media ad investment forecasts. Social media is now the largest channel worldwide by ad investment, having seized the crown from paid search, according ...

Opportunity@Work, a non-profit, partnered with LinkedIn to establish the term 'Paper Ceiling' to spark a public conversation that would lead to the erosion of degree discrimination. We’re long-term ...

Brands seeking to make sense of disruption could benefit from understanding the precise nature of hype, both as a concept and in terms of how it plays out in practice. Marketers face a never-ending ...

As shopping habits evolve, and attitudes to oral healthcare shift due to COVID and a squeeze on household budgets, Philips combined several research methodologies to better assess a changing market.