Better yet, toy sales remain 38% ahead of the pre-pandemic 2019 levels. According to Circana, that’s a gain of $2 billion.

Mattel ’s ever-popular fashion doll brand Monster High is getting a new live-action movie from Universal Pictures and Akiva ...

The Barbie The Movie Mini DreamHouse Playset will be available exclusively to Barie Signature members from June 6-7 on Mattel Creations. Barbie Signature membership is priced at $9.99 per year and ...

The Toy Association is actively participating in CAA’s Producer Workgroup to provide members with compliance resources and ...

Dolls may just be one kind of toy, but the product category is expanding to feature tons of toys that kids love to use in ...

Cloudco Entertainment, the company behind Care Bears, has partnered with Bay Laurel Advisors to expand the IP into the ...

June 11 is the United Nations’ inaugural International Day of Play, and to celebrate, Crazy Aaron’s is rolling out physical ...

Whether it’s helping the PJ Masks save the day or getting creative with Play-Doh, the new entertainment center has something ...

While kids are home from school, parents work endlessly to keep kids entertained. These 11 activities will encourage kids to ...

Parents and educators can spark an interest in new subjects with different STEM (science, technology, engineering, and math) ...

As families feel the love and dedication from employees at local toy stores, the shops steadily build their names as ...

The fifth wave of Powell-Peralta ReAction Figures honors skateboarding legends Rodney Mullen, Steve Caballero, Mike McGill, ...