As legacy rivals like Nike face fresh pressures, On is looking to shore up its sport and fashion credibility with help from a major star.

The effort features a tear-jerking short film that shows how creative self-expression has played a part in the lives of real people and their children.

The luxury brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ designers.

After nearly two decades at PepsiCo, the marketing executive who oversaw the flagship brand's turnaround and visual overhaul will pursue a new opportunity.

As trade marketing budgets become “exhausted,” dominant players like Amazon are tightening their grip on the category.

Opportunities for research, community engagement and amplified reach make the platform a worthy player, according to Boathouse’s Geoff Gates.

The Swedish retailer is offering jobs to 10 people to staff the digital space and drive real-world recruitment.

The Pernod Ricard Scotch whisky brand's True Music platform has showcased over 800 artists and hosted events in 32 countries.

Consumer willingness to engage with brand sponsors at sporting events is also a strong indicator of sponsorship performance. The 2024 Sponsorship Performance survey reveals that the most popular ...

Following a strong start to the year, advertisers are likely to open the spigots in the months ahead for digital opportunities, the Olympics and the U.S. election.

Advocacy group Women in Advertising, Communications and Leadership (WACL) has launched a creator-backed campaign designed to accelerate gender equality and representation in the advertising industry, ...