This report looks at trends in four areas that are having a profound impact on the future of this dynamic, complex and hyper-competitive space. AI is revolutionizing CPG marketing by enabling ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Dove, a personal care brand, challenged the hyper-critical beauty culture impacting teenage girls in India with its Stop the Beauty Test campaign which provoked conversation and triggered action for ...

Marketers have become accustomed to thinking about advertising spend according to the two broad buckets of brand-building channels (that build long-term brand equity) and performance-led activation ...

As shopping habits evolve, and attitudes to oral healthcare shift due to COVID and a squeeze on household budgets, Philips combined several research methodologies to better assess a changing market.

Dunkin's, a coffee and doughnut brand, partnered with pro-Shakers in the US to own the cultural conversation around iced coffee and reverse the declining iced beverage business. How do you reverse ...

Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...

Global trading conditions improved in March, with the Americas seeing the quickest growth. In contrast, Asia Pacific remains in decline but with conditions easing, according to WARC’s Global Marketing ...