U.S. Federal Communications Commission Chairwoman Jessica Rosenworcel on Wednesday proposed requiring disclosure of content generated by artificial intelligence (AI) in political ads on radio and TV.

The FCC cited authority under the Bipartisan Campaign Reform Act, which gave the commission oversight over a substantial portion of political advertising. The FCC also cited the public interest obligations of licensees “to protect the public from false, misleading, or deceptive programming and to promote an informed public.”

The FCC is planning to introduce a new legislation that will require political ads to include disclaimers if they've been created using AI.

The Federal Communications Commission is taking initial steps toward new rules that could require political ads on TV and radio to include disclaimers about the use of artificial intelligence.

Federal Communications Commission officials won't ban AI-generated political ads on TV and radio, but they intend to make such content more transparent.

The proposed disclosure requirements would ensure consumers are told about AI technology being used in political ads

The FCC is considering a new rule that would require the disclosure of the use of artificial intelligence in political ads — while the agency would not prohibit AI-generated content. FCC Chairwoman Jessica Rosenworcel on Wednesday announced a new agency proposal that,

The FCC is pressing for heightened transparency in how AI is being used in both Trump and Biden's campaign materials.

The FCC’s attempt to fundamentally alter the rules of the road for political speech just a short time before a national election is as misguided as it is unlawful,” Carr said in a statement. “There is no doubt that the increase in AI-generated political content presents complex questions,

According to a new Notice of Proposed Rulemaking released this week, the commission is beginning initial investigations into nationwide requirements for labeling AI used in political advertising on TV and radio.