J.M. Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including ...

Food recalls are never fun, especially when the item in question can cause serious harm. Sadly, no grocery chain is immune, ...

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For many, peanut butter is a staple, but the harsh truth is that not all brands are the same quality. Here are some of the ...

Opinions expressed by Forbes Contributors are their own. I am a writer, journalist, professor, systems modeler, computational and digital health expert, avocado-eater, and entrepreneur, not always ...

Bikepacking—long-distance adventure cycling and camping—is on the rise in Texas. During the muddy, exhausting East Texas ...

I tried and ranked peanut butter from different grocery stores, including Whole Foods, Costco, Trader Joe's, and Wegmans, to ...

What does a man in a squirrel suit, hip hop legend Ludacris, and the inventor of the GIF have in common? They have all been a part of Jif's epic turnaround. This is how it happened.

I used to make my daughter a different birthday cake every year, depending on her special requests or birthday party theme.

Hershey's new product launch in the spreads category pushes its best advantage into direct competition with Nutella and Jif. The company's five-year plan offers big upside. Hershey's new product ...

I also tried a burger with Jif and all its sugar-boosted, hydrogenated glory. I’m shocked to say it, but they were both great. Jif is thicker, of course, but the flavor combination, even with ...

Jif peanut butter is so "Jif'ing Good," you'd do anything for it, even reinvent an iconic brand. Jif was starting to lose ground to key competition and private label. The J.M. Smucker team set out to ...