Sell-side curation is changing the role DSPs, SSPs and DMPs play to enable targeting. And it's creating new tensions in the programmatic ecosystem.

Google argues it would be unprecedented for a jury to decide a federal antitrust trial and that ad tech is too complicated for a jury to rule on.

Advertisers worried about MFA could take a cue from the mobile app ecosystem and focus on performance instead of viewability.

It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for ...

Warner Bros. Discovery had the most to prove during this week’s upfronts, and used its upfront stage to showcase a new suite ...

From its upfront stage, Netflix announced plans to launch its own ad tech platform, plus new partnerships with programmatic ...

Well-known, legitimate publishers are partnering with third-party vendors to monetize resold subdomains jammed with recycled ...

Sales are way up and ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms ...

Expedia Group, the online travel agency giant, is here for the retail media revolution. The company has had an ad business ...

Made-for-advertising (MFA) sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the ...

TelevisaUnivision used its upfront stage to remind ad buyers that Hispanic audiences are valuable audiences that drive ...

Actors, musicians and comedians vouched for the value of NBCU media in between flashy performances and trailers during ...