Aston Martin Singapore has handed ALT Worldwide its social media and experiential retainer after a closed-door pitch exercise ...

In the ever-evolving landscape of customer engagement, AI has become an advancement in technology that is unavoidable as 81% ...

Travel, lifestyle, and accessories brand TUMI has expanded its retail footprint with the addition of new stores at key ...

In the ever-evolving space of social media and digital marketing, 55% of APAC businesses see AI as an important part of their ...

ECommerce platform Shopee Singapore is the most mentioned brand on Instagram in Singapore. The brand was mentioned 909 times ...

Mark Read (pictured), the chief executive officer of advertising agency WPP, has been the target of a deepfake scam that involved an artificial intelligence (AI) voice clone.

The use of AI in campaigns has become increasingly prevalent and in tandem, consumer awareness of the tell-tale signs of ...

The National Environment Agency and its partners are encouraging Singaporeans to make environmentally friendly choices in ...

Online dating app Bumble is removing its ads that reference celibacy from its global marketing campaign following public ...

Dearest gentle reader, with the upcoming June BTO sales launch upon us, it is with great pleasure that MARKETING-INTERACTIVE ...

An agency that you feel is costing you too much, that looks at you with dead eyes or you simply feel could do better in any ...

Singapore Tourism Board (STB) has appointed brand technology group Gusto Collective as its public relations, digital and ...