While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov.

A spot pulled together in days shows a musician wandering through what appears to be the wreckage of Apple’s ad and plugs the Galaxy Tab S9.

Heineken teamed up with streetwear retailer Bodega to launch The Boring Phone, a limited-edition “dumb phone” with no internet access, according to information shared with Marketing Dive. The focus of ...

Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by offering scale and results.

The chain’s delivery drivers will appear at competitor drive-thrus with a QR code on their back windows to offer the new Cheeseburger Melt.

The company’s Brandcast upfront featured a new take on branded QR codes and an expanded creator takeover program.

Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.

The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers.

The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago.

An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space.

Feed Your Wild Side” will target college towns this summer and includes TikTok videos dedicated to “wild content” and taking playful digs at “Jim.” ...

The apparel marketer created a Marketing Shared Services organization to unite core media functions as it works to revitalize its brands.