Work must be done to clean up the bias in data that is fed into many AI tools or the industry risks going backwards.

The results showed B2B brands which did make a promise to the customer were 2.5x more likely to drive brand health (48% with ...

Fresh from qualifying for next season’s Champions League, Aston Villa is embarking on a complete club rebrand in a bid to go ...

While CMO might be the ultimate aspiration for many, could marketers be missing out on a variety of opportunities by fixating ...

The Richmond and Fridge Raiders owner is looking to innovation, as well as repositioning work, to drive growth for its food ...

Flagging negative behaviours may be intended to shock people into action - but it could be having the opposite effect.

Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.

Skincare brand E45 has won Channel 4’s annual Diversity in Advertising award for a second consecutive year, with a campaign ...

Motorway has appointed former Bumble marketer Naomi Walkland as its new CMO. In her first interview since joining the online ...

Brands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s ...

Michael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly ...

When Hiroki Asai joined Airbnb as its top marketer in 2020, he quickly switched things up in the brand’s marketing function.