Founder and CEO of FridayFictionFilms writes how Guerrilla marketing continues to be a powerful tool for filmmakers ...

Production costs have reached Rs 4 crore a pop, but Kapil Sharma’s Netflix numbers pale in comparison to SET, say sources.

Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing ...

In the absence of IRS, print stakeholders and advertisers are banking on numbers shared by RNI and ABC but concerns remain, ...

Uday Mohan to be Chief Operating Officer of Havas Media India and R. Venkatasubramanian of Havas Play Havas Media Network ...

Reckitt, world’s leading consumer health and hygiene company, announced the appointment of Kanika Kalra as the Regional ...

Media and entertainment landscape is evolving constantly with a visible shift towards digital platforms becoming a well-known ...

The National Company Law Tribunal (NCLT) has admitted the RIL-owned Viacom18 and Star India merger scheme, as per media ...

Rishi Pratim Mukherjee, Co-Founder & CEO, Jist Media talks about the origin of Jist Media, its mission, challenges faced, ...

At an open house discussion on National Broadcast Policy held by TRAI, stakeholders said there was a need to create a level ...

The Google head announced new AI-powered models and capabilities embedded across Google products like Search, Photos and ...

Ishan John Chatterjee, Director, YouTube discussed the significance of India as a market for the streaming giant and the ...