Earlier this week, Apple took the wraps off of a thoroughly leaked iPad Pro refresh with a 1 minute and 8 second ad spot wherein a gigantic hydraulic press comprehensively smushes a trumpet, an ...
(Bloomberg) -- Apple Inc. issued a rare apology for an advertisement touting its latest iPad Pro that upset many creatives and other customers. The company also said it won’t air the ad on television ...
Apple apologized on Thursday for a new iPad Pro commercial that featured several creative objects—including a piano, video cameras, and cans of paint—being destroyed by an industrial crusher ...
“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Myhren told Ad Age. “Our goal is to always celebrate ...
The spot, titled "Crush," received blowback for showing instruments, including a piano and guitar, being smashed, among other elements. By Kimberly Nordyke Managing Editor, Digital The dystopian ...
Are you a print subscriber? Activate your account. 1 hour 30 min ago By Adrianne Pasquarelli - 1 hour 49 min ago By Ad Age and Creativity Staff - 4 hours 45 min ago By Phoebe Bain - 5 hours 26 min ...
Apple's VP of Marketing Tor Myhren told Ad Age: "We missed the mark with this video, and we’re sorry." Engadget Apple apologizes for its tone-deaf ad that crushed human creativity to make an iPad ...
Apple has apologized after a commercial meant to showcase its brand-new iPad Pro drew widespread criticism among the creative community. In a statement provided to Ad Age, Tor Myhren, Apple’s ...
Apple is apologizing for an iPad ad that was supposed to celebrate the creative possibilities of its newest, priciest tablet. Instead, the company received vocal blowback for appearing to destroy ...
Apple apologized on Thursday after an ad for its latest-edition iPad caused an uproar for showing an industrial press crushing objects linked to human creativity, infuriating artists. Social media ...
Apple has scrapped plans to run its infamous iPad Pro "Crush" ad, issuing an apology for coming off insensitive toward artists. At Tuesday's Apple Event, Apple unveiled its new iPad Air and iPad ...
At Variety, Todd Spangler writes: The iPad Pro ad generated fury among many in Hollywood and other creative industries, including Hugh Grant and filmmaker-actor Justine Bateman, who saw it as a vivid ...