Luxury fitness chain Equinox is putting a price on the ultimate luxury: longer life. The company on Monday introduced a membership that, for a hefty $36,000 a year, includes more than 100 tests ...
Equinox wants its top-paying members to stay alive and well. To this end, the upscale fitness chain has partnered with lab-testing company Function Health on a new, $40,000-per-year Optimize ...
Equinox fitness is largely known for two things: being a luxury wellness brand and having sky-high prices. This week it’s leaning into both with the announcement of a new personalized longevity ...
Equinox fitness is largely known for two things: being a luxury wellness brand and having sky-high prices. This week it’s leaning into both with the announcement of a new personalized longevity ...
Equinox knows how to keep people talking. Immediately following the luxury gym’s announcement to launch an eyebrow-raising $40,000 annual “Optomize by Equinox” membership, it dropped ...
Ritzy gym chain Equinox is being lambasted by patrons for replacing a much-loved offering of locker room products with a new collaboration. The fitness group announced Wednesday that it would be ...
Fitness First unveils new fitness philosophy based on the principles of behavioral psychology, an industry first, to encourage its members to go further in adopting a healthier and fitter lifestyle.
Would you pay the price of a new car every year for the chance at a longer life? One luxury gym is hoping so. It’s hardly a leading economic indicator, but at a time of stubbornly high prices ...
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