Apple's iPad Pro ad, featuring a hydraulic press crushing symbols of creativity, draws widespread criticism. Users compare it to the iconic "1984" commercial, expressing disappointment with the ...
In advertisements there is a thin-line between edgy and annoying. And often this line is determined by the context, by the sentiments prevailing in that particular moment in time. The latest to ...
Tech giant Apple is famous for its products and its stylish and effective marketing strategies and events. However, to promote its new iPad, the company released an ad which is drawing criticism ...
Update, 1:50 p.m. PT, May 9: After a day of backlash, Apple has responded to the criticism over its Crush! ad, telling Ad Age in a statement that it "missed the mark." “Creativity is in our DNA ...
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. A hot potato: Apple has a very long history of creating memorable commercials, from the iconic ...
Apple unveiled its latest generation iPad Pro earlier this week. The company released a ‘crush’ ad to promote the new device. The ad features an industrial-sized hydraulic press crushing ...
In the new Apple ad, a crushing machine gets to work on both analog objects and digital symbols. Apple apologized on Thursday for a new iPad Pro ad that shows a giant hydraulic press crushing a ...
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Social media users also expressed their disapproval, with comments such as "I can't relate to this video at all. It lacks any respect for creative equipment and mocks the creators," and "This is ...