Update, 1:50 p.m. PT, May 9: After a day of backlash, Apple has responded to the criticism over its Crush! ad, telling Ad Age in a statement that it "missed the mark." “Creativity is in our DNA ...
Apple's iPad Pro ad, featuring a hydraulic press crushing symbols of creativity, draws widespread criticism. Users compare it to the iconic "1984" commercial, expressing disappointment with the ...
In the new Apple ad, a crushing machine gets to work on both analog objects and digital symbols. Apple apologized on Thursday for a new iPad Pro ad that shows a giant hydraulic press crushing a ...
The buzz around the new iPad Pro has been mostly positive, with users excited about the raw power offered by the M4 chip and the new tandem OLED display. However, during the announcement, Apple ...
Apple apologized on Thursday after an ad for its latest-edition iPad caused an uproar for showing an industrial press crushing objects linked to human creativity, infuriating artists. Social media ...
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NEW YORK (AP) -- A newly released ad promoting Apple's new iPad Pro has struck quite a nerve online. The ad, which was ...
David Yelland and Simon Lewis discuss why Apple’s latest iPad ‘crush’ advert misfired, the crisis created by Baidu’s PR boss, and Nadhim Zahawi’s resignation communication plan.
Apple’s ad backlash, 'I’m not your mum' and Zahawi’s exit strategyApple’s ad backlash, 'I’m not your mum' and Zahawi’s exit strategy ...