Apple's iPad Pro ad, featuring a hydraulic press crushing symbols of creativity, draws widespread criticism. Users compare it to the iconic "1984" commercial, expressing disappointment with the ...
In advertisements there is a thin-line between edgy and annoying. And often this line is determined by the context, by the sentiments prevailing in that particular moment in time. The latest to ...
Update, 1:50 p.m. PT, May 9: After a day of backlash, Apple has responded to the criticism over its Crush! ad, telling Ad Age in a statement that it "missed the mark." “Creativity is in our DNA ...
Apple unveiled its latest generation iPad Pro earlier this week. The company released a ‘crush’ ad to promote the new device. The ad features an industrial-sized hydraulic press crushing ...
In the new Apple ad, a crushing machine gets to work on both analog objects and digital symbols. Apple apologized on Thursday for a new iPad Pro ad that shows a giant hydraulic press crushing a ...
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The new ad, "Worlds Made on iPad," is more human-centric and celebrates creators. Interestingly, the iPad Pro itself is not ...
A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant last week, shows a hydraulic press crushing just about every creative ...
"The destruction of the human experience, courtesy of Silicon Valley." That was the cutting t weet from actor Hugh Grant in ...