For businesses that aren’t prepared for it, growth can be a double-edged sword. While it offers valuable rewards like soaring sales and higher share prices, unanticipated and unplanned-for growth ...

you need to manage and optimize your brand portfolio and architecture. This is the process of organizing, positioning, and relating your brands to each other and to your target markets.

Virginia Tech’s brand architecture has six levels. At the top of the architecture is the university brand, followed in order by primary brand extensions, secondary brand extensions, tertiary brand ...

A creator’s brand architecture At the heart of this trend are the creators themselves, who have transitioned from content creators to brand architects. Unlike traditional celebrities ...

Our brand architecture dictates how units within the university relate to the main brand and each other. The architecture consists of four easy-to-follow rules. This policy is binding: all ...

A brand architecture shows how an organization and its products/services are related for the purposes of communicating about the brand. UC ANR’s brand architecture is a hybrid of the “House of ...

No one does premium audio like Apple, and for a limited time, you can score the flagship AirPods Pro 2 for $190 at Best Buy.

Discover how Qualcomm's Snapdragon 8 Gen4 outperforms Apple's A17 Pro with revolutionary performance and efficiency.

A day ticket gives you access to a slew of exciting installations and features alongside displays by more than 230 of the ...