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This case study describes how Newcastle Brown Ale played up to its image as a blatantly honest, no-frills beer brand for guys who are tired of being pandered... We’re long-term subscribers to WARC and ...

THE North-East's most famous tipple is to be brewed in Yorkshire. Bosses at Scottish and Newcastle have announced that Newcastle Brown Ale is to be made at the John Smith's Brewery in Tadcaster ...

Newcastle United has signed an exclusivity deal with JD Sports to sell next season's kit Newcastle United's refusal to let Sports Direct sell next season's kit would see fans having to pay more ...

PRODUCTION of the world-famous Newcastle Brown Ale is moving to North Yorkshire, but 12 other brewing jobs are to go in a bittersweet day for Tadcaster. Brewer Scottish & Newcastle announced ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Newcastle United's exclusive football kit supply deal with JD Sports will lead to higher prices for fans, the boss of rival retailer Sports Direct has argued. Sports Direct boss Mike Ashley ...

They say you should never go back, but Newcastle United and Adidas? This was more than a partnership. Just ask Sir John Hall. "Adidas became part of the family," the former Newcastle owner told ...

Newcastle United's refusal to let Sports Direct sell next season's kit would see fans having to pay more for shirts, the retailer has claimed. The firm, owned by former Newcastle owner Mike Ashley ...