Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of ...

In November 2019, Apple TV+ arrived on the scene and offered streaming enthusiasts a new, fresh platform to watch an abundance of original movies, shows, documentaries, and specials. In the years ...

Apple has delivered a nearly 18,800% return (not including dividends) for its shareholders since this century began. CEO Tim Cook has a desire to see Apple grow, which is why research and ...

Apple's latest earnings showcased the company's continued struggles to grow revenue. Sales of the iPhone are declining, and Apple's growth in China is at a crossroads. While the announcement of a ...

I wonder if Apple CEO Tim Cook was surprised by the visceral revulsion many people felt after viewing the newest commercial for Apple’s iPad. In it, a plethora of creative tools are flattened by ...

Loyal Apple consumers may wonder if the Apple Card lives up to the hype and whether the no-fee card is truly the best choice for Apple purchases. Below, CNBC Select breaks down all you need to ...

By Tripp Mickle Tripp Mickle has covered Apple since 2016. Apple doesn’t make mistakes often and seldom apologizes, but on Thursday, its head of advertising said the company had erred in making ...

When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games ...

At just $10 per month, Apple TV+ remains one of the cheapest video streaming services available. Here’s everything you need to know. Apple TV+ is one of the more affordable streaming services ...

There are days when I am proud of the things I create, and then there are days like today when I watch an Apple iPad Pro reveal event. Seeing what the new 2024 iPad Pro can do made me feel like ...

Warren Buffett is cashing in stocks like Apple because he knows the good times won't last — but he'll spend big once disaster strikes, a veteran strategist says. "He is selling out of one of the ...

At its “Let Loose” virtual event this morning, Apple introduced its long-awaited iPad Pro updates. The new 13-inch and 11-inch tablets have a fresh design, more powerful internals, and a ...