Psychologist Barry Schwartz discusses several other implications of excess choice. Source: Chen/Pixabay In his book The Paradox of Choice, Schwartz discusses how “the culture of abundance robs u ...

Psychologist Barry Schwartz, author of 'The Paradox of Choice', once counted the number of salad... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case ...

According to Barry Schwartz, author of “The Paradox of Choice,” a typical supermarket carries more than 30,000 items and more than 20,000 new products hit the shelves every year. Even buying a ...

In his book "The Paradox of Choice," Barry Schwartz describes this way of thinking as "maximising." "Maximizers treat relationships like clothing," he writes. "I expect to try a lot on before ...

It’s an idea popularly known as the Paradox of Choice, a term popularized by US psychologist Barry Schwartz in 2004. When our options are limited to a select few, choice is easy. They can ...

The brands we choose become extensions of our identity. Markers of our aesthetic, style, beliefs, and other definitions which ...

While we normally think of having more options as a good thing in theory, in practice we quickly run into a phenomenon called the paradox of choice. In 2004, psychologist Barry Schwartz wrote a book ...

Opinions expressed by Forbes Contributors are their own. Margie Warrell emboldens people to live & lead more bravely. How many decisions have you made over the last day, week... month? Drive or Uber?

Provided by Kevin Hearld The Psychology of Evil by Philip Zimbardo Philip Zimbardo discusses the psychology of evil and the factors that contribute to harmful behavior in individuals and groups ...