After nearly two decades at PepsiCo, the marketing executive who oversaw the flagship brand's turnaround and visual overhaul will pursue a new opportunity.

Consumer willingness to engage with brand sponsors at sporting events is also a strong indicator of sponsorship performance. The 2024 Sponsorship Performance survey reveals that the most popular ...

The Pernod Ricard Scotch whisky brand's True Music platform has showcased over 800 artists and hosted events in 32 countries.

Opportunities for research, community engagement and amplified reach make the platform a worthy player, according to Boathouse’s Geoff Gates.

While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision.

Walmart Data Ventures announced the beta launch of a self-serve insights solution inside its Walmart Luminate platform called Digital Landscapes that enables suppliers to track online shopper behavior ...

Google Search still reigns for finding local services while TikTok takes the lead on discovery for gift ideas, hair and makeup and well-being.

Jif today (June 4) debuted "The Merger," a campaign that promotes the brand's new peanut butter and chocolate-flavored spread, according to details shared with Marketing Dive. The effort was created ...

Following a strong start to the year, advertisers are likely to open the spigots in the months ahead for digital opportunities, the Olympics and the U.S. election.

The Power of Us” used Supernatural AI’s tech to create avatars of the bank’s core target groups and test the baseline idea and initial creative.

Findings from the 2024 Gen Z Marketing and Engagement Report is based on a conversational survey conducted on the Rival ...

The automaker’s campaign is the latest effort from T2, the multiagency model that brings together mainstream and multicultural marketing.