Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

NVIDIA, the computing company behind GPU chips that are emerging as critical infrastructure for the running of artificial intelligence software, has posted another huge quarter with 262% year-on-year ...

Dove, a personal care brand, challenged the hyper-critical beauty culture impacting teenage girls in India with its Stop the Beauty Test campaign which provoked conversation and triggered action for ...

Marketers have become accustomed to thinking about advertising spend according to the two broad buckets of brand-building channels (that build long-term brand equity) and performance-led activation ...

Android launched a mock Apple product, iPager, in the US to correct the false and pervasive cultural narrative surrounding the smartphone manufacturer, shift engrained perceptions, and call on Apple ...

Insights from WARC Media’s latest global social media ad investment forecasts. Social media is now the largest channel worldwide by ad investment, having seized the crown from paid search, according ...

Brands seeking to make sense of disruption could benefit from understanding the precise nature of hype, both as a concept and in terms of how it plays out in practice. Marketers face a never-ending ...

Opportunity@Work, a non-profit, partnered with LinkedIn to establish the term 'Paper Ceiling' to spark a public conversation that would lead to the erosion of degree discrimination. We’re long-term ...

CK Prahalad wrote his famous treatise “The Fortune at the Bottom of the Pyramid” in 2004, but there was an individual who recognised the potential of the bottom of the pyramid long before this book ...

Dunkin's, a coffee and doughnut brand, partnered with pro-Shakers in the US to own the cultural conversation around iced coffee and reverse the declining iced beverage business. How do you reverse ...

Kids are taking more interest in the world around them and becoming more conscious consumers as 63% of 6–9 year olds find equality important and 64% of younger teens place an importance on ...