After airing an astonishingly unnerving advertisement for the new iPad Pro earlier this week, Apple issued an apology on ...

Apple's commercial for its newest version of the iPad has left many creators feeling crushed. The tech giant's spot for the ...

Apple's Siri hasn’t progressed in 13 years, and now there’s formidable competition. But there are levers Apple can pull to ...

Love those artistic Apple logos promoting the latest iPad event? It turns out the new Apple Pencil Pro carries ...

Apple's destructive commercial for its new iPad wasn't exactly a hit with the creatives it was trying to target, and the ...

The newest iPad ad depicts instruments, books and art supplies flattened into Apple's thinnest product ever. But anyone who ...

Apple has caused a huge controversy with its first iPad Pro (2024) ad, called "Crush" and widely criticized for its ...

We'll see if and how this feeling effects Apple's sales or reputation among consumers more broadly in the coming weeks and ...

Apple's new Apple Pencil Pro has two new features that make it a must-have for artists — but is it enough to dethrone Wacom?

With the iPhone, Apple created our perfect companion: informative, silent (as needed), always with us. We must, in turn, care ...